EASTON DIGITAL
Google Ads · Headline Strategy

Designer Frames Outlet
Search Ad Headlines

A refreshed set of search headlines, built to put your real advantages front and center in the auction.
Prepared June 2026/Search & Performance Max/4 Themes
Section 01

The Opportunity

Our latest competitive review found good news on the media side: your position in the auction has stabilized, holding strong against the rest of the eyewear field. That means the biggest remaining lever isn't more spend, it's the message itself.

Several competitors are loudly advertising the basics, free shipping and trust guarantees, while a few of your strongest advantages, authentic designer frames at below retail prices, aren't showing up clearly enough in your ad copy. The headlines that follow close that gap.

Offer themes
4
Where competitors are messaging
Ready to launch
8
Live today, no confirmation needed
Pending your input
11
Unlocked by 3 quick answers
Section 02

Review The Headlines

Your call on each one. Tap to approve or to reject any headline. You can also click the text to edit the wording, the character count updates live (Google's limit is 30). When you're done, hit Copy decisions in the bar below and send it back to us. Your choices save automatically on this device.
★ Recommended ✓ Approve ✕ Reject
THEME 01

Free Shipping

Competitors advertise shipping prominently. You offer it, so let's say it just as clearly. Kept simple on purpose.

★
Free Shipping On Every Order
★
Always Free Shipping
THEME 02

FSA & HSA

Prescription eyewear is often FSA/HSA eligible, and competitors advertise it as a way to save. A strong differentiator if you accept it.

FSA & HSA Accepted
Use Your FSA or HSA
Spend Your FSA Dollars
FSA & HSA Eligible Frames
Pay With FSA & HSA Funds
Ready to launch as soon as you confirm whether you accept FSA, HSA, or both.
THEME 03

Below Retail Pricing

Your structural advantage: authentic designer frames for less. The ready lines state the positioning; the pending ones name a specific percentage to confirm.

★
Outlet Prices On Real Designer
★
Below Retail On Top Brands
Authentic Designer, For Less
Save Up To 60% Off Retail
Up To 60% Off Retail Prices
Designer Frames, Up To 60% Off
The 60% figure is a placeholder, please confirm or edit it to the true maximum off retail we can advertise publicly.
THEME 04

Trust & Guarantees

Where the category is most competitive. The ready lines assert authenticity; the pending ones cite a returns policy or rating to confirm.

★
100% Authentic, Guaranteed
★
Authentic Designer Eyewear
Shop With Confidence
Risk Free Returns
30 Day Easy Returns
Shop 4.5 Star Rated Frames
Pending items confirm your return window and your public review score and volume.
Section 03

A Few Quick Details

Most of these headlines are ready to go live today. A handful make specific claims we want to get exactly right before they run. Three quick answers from you unlock the rest:

1
FSA / HSADo you accept FSA and/or HSA at checkout, both, or just one?
2
Discount off retailWhat's the maximum "off retail" figure we can advertise publicly? (We've placeholdered 60%.)
3
Returns & ratingsWhat's your return window, and do you have a public review score and volume we could cite?
Section 04

What Happens Next

  1. You approve, reject, and confirmMark each headline above, answer the three questions, and send your decisions back with the Copy button.
  2. We launch the approved setApproved headlines go live across your Search and Performance Max campaigns.
  3. We monitor and optimizeEach headline gathers meaningful data, then we watch click through rate to see which messages resonate and lean into the winners.
0Approved 0Rejected 0Undecided